Harbor Collective Branding

The Harbor Collective is a fictional seafood market that I developed during my undergraduate studies. My goal was to develop a business that not only had a strong use of design, but also incorporated traditional drawings into the brand. My solution to this was the hand drawing of different sea creatures in pen, which I then arranged and turned into a pattern. This was a practical solution as the pattern could be used in numerous ways.

The variety and hand-drawn aspect of the drawings was a strong solution as it represented the diverse individuals that encompassed the collective.