Brachial Plexus Program Rebranding

The Brachial Plexus Program was easily my most valuable client during my undergraduate studies. To clarify, BPP is a medical program associated with the University of Michigan Health System, which treats patients struggling with brachial plexus palsy. My involvement with the medical program included their rebranding in the form of an identity standards manual and a logo redesign, as well as the development of an educational booklet for parents of the patient (most often an infant) being treated.

Not only did I learn a great deal about brand standards, but I also got an immense amount of exposure to clientele interactions because of consistent meetings as well as a presentation to the medical team.